Thursday, January 10, 2013
Sizzling Sears Swimsuits - Part 2!
Oh boy, they're back and just in time to help chase away those mid-winter blues (1)! Whether by the beach or by the pool, Sears was the name in swimsuit fashion in the early 1970s. And of course, Kathy was one of their top models to show off the latest styles that every young girl of that time so desperately wanted to have.
First up is a some suits from the 1970 spring / summer catalog.
Kathy is sizzling at the shore (except for that wig) in her Two-Part Swimmer that skirts the "beach blanket circuit". I'm not really sure what exactly that means, but it is trimmed in "rick rack" which I assume is the white frilly stuff. You can almost hear Frankie and Annette singing "Beach Blanket Bingo" in the background. Other suits featured include Big Girls' Pinafore, Clever Little Two-Piecer, and Dotty Little Dipping Dress. Such descriptive superlatives to sell swimsuits!
Beach baby, beach baby, give me your hand, give me something that I can remember... echos in the background as Kathy couldn't look cuter in pigtails (thank goodness the wig is gone!) and in her "double dip of flowery polyester knit in splash-happy print" swimsuit. No wonder she was a fave of the photographers - she could make anything look hot!
Next is some suits from 1972.
Finally we have a pic from 1973.
Well I hope this look back at Sears Swimsuits from the past has put some sizzle back into winter. Soon it will be Spring, but unfortunately the Big Book catalogs and their stylish swimsuits are long gone. However, with the blogosphere we can keep their memory alive to enjoy again!
Footnotes (can't stop using them).
(1) Okay, there's no lobster this time to make fun of (yea that was a great prop!), but hey, there are still some pretty spiffy swimsuits to check out!