Thursday, November 7, 2013

Random Weirdness: Wig Out!

Well, ya'll probably knew this post was coming sooner or later.  Based on some of my previous comments, you probably know that I'm not all that big of a fan of wigs, but they were very popular back in the 70s. And as a historical blogger I am compelled to cover all the offerings of the 70s catalogs.  Sooooo, here we go!

"Wigs that go to your Head".  Hey I think it should be "Wigs that go ON your Head".  Get your prepositions straight will ya!! I guess my problem with wigs is this: why? (1)  I mean Kathy and Dottie still look cute here and all that, but, again I ask: Why?  After all, they were super good looking in their own hair, why mess with that?

Okay this is weirding me out now.  100% human hair!! and down in the lower right, we have Kathy getting ready to put on a wig.  It looks like torture to me!

Instead of natural hair, you could have gone with the all synthetic wigs from Sears.  They even brag about how they hold their shape no matter what.  Wow, isn't modern chemistry amazing!  However, shouldn't they be called "The Uncrushables"?

The catalogs often promoted their wigs with well known personalities.  Here Alrene Dahl lends her signature to a Sears line of wigs.  She was a movie star in the 1950s, who, ah hem, reportedly had an interesting personal life.  Perhaps they were trying channel that with the wigs.  You know, put on a wig and voila!, you can live vicariously as a movie star!

So enough with putting them on, how did these wigs work out for some of our models?

All three models in wigs!  Maybe the catalogs would put a model in wigs so that they could have the one person model different looks - sort of two different models for the price of one?  Or maybe, putting on wigs was a fun way of pretending to be someone else.  Sort of like what kids do now with tattoos, but a lot less permanent.

Once again, we have three of our models in wigs.   They kind of look like Cold War era spies or something, but I don't think they are fooling anyone here.  They are way too good looking to go incognito!

Wigs really could change the way a gal looked.  For example....

Here we have Kathy as a both a brunette and a blond.  You can really see the difference.  It is like an entirely different woman!  Why would a gal want to do that?  Ohhh, now I get it, never mind...

So did the wigs always work out?

Uhhh, no.


footnotes:

(1) Please understand that I completely understand wearing wigs due to medical conditions.  That is not what I'm talking about here.



9 comments:

  1. I lived through the "wig" phase in my house growing up. Why my mom at 30 years old with beautiful strawberry blonde hair would want to cover it up with a "frosted" (looked gray to me) wig is beyond me, but she is in one of our Christmas photos in her bright green, double knit pantsuit, sporting that lovely topper...I just pray I never have to wear one!

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    1. Yeah, my mom did the wig thing too. I guess it was a trend back then. What always freaked me out was the wigs on the styrofoam heads - they always gave me the willies. Perhaps they did a horror movie about those coming to life!

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  2. The second photo with the dark wig must be really early. Kathy always looked young, but she looks really young in this photo. They probably had wigs to make it look like different girls on the same page. You have sharp eyes to spot the girls with their wigs on. The new topper on your site looks good...just like the others.

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    1. Yeah, it is early - from 1970. So Kathy would have been in her early 20s. I thought the same thing about using wigs so that they make it seem like there are different models on the same page. It would be interesting to hear if that was the case.

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  3. Never saw these pictures before and Kathy L. is as cute as ever! Thank you for this blog - enjoying - enjoying.

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    1. You're welcome! I may even do another post or two on wigs in the future.

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  4. The history of the lace wig dates back to at least the early 1990’S when lace wigs first began to be used in Hollywood for theatrical purposes in movies and on stage. Eventually, celebrities and their stylists began to realize the potential for the lace wig to be used not only as a part of character and theatrical makeup, but as a way to add glamour and versatility to one’s everyday look. Intially, when lace wigs first started to become available for public use, they were extremely expensive, bulky and not very realistic looking.
    www.chinabestwigs.com

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    1. Thanks for the info. It makes sense that wigs were first used for those purposes. It does seem that they were really pobular in the 60s and 70s as evidenced here!

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