Random Weirdness: Wig Out!

Well, ya'll probably knew this post was coming sooner or later.  Based on some of my previous comments, you probably know that I'm not all that big of a fan of wigs, but they were very popular back in the 70s. And as a historical blogger I am compelled to cover all the offerings of the 70s catalogs.  Sooooo, here we go!

"Wigs that go to your Head".  Hey I think it should be "Wigs that go ON your Head".  Get your prepositions straight will ya!! I guess my problem with wigs is this: why? (1)  I mean Kathy and Dottie still look cute here and all that, but, again I ask: Why?  After all, they were super good looking in their own hair, why mess with that?

Okay this is weirding me out now.  100% human hair!! and down in the lower right, we have Kathy getting ready to put on a wig.  It looks like torture to me!

Instead of natural hair, you could have gone with the all synthetic wigs from Sears.  They even brag about how they hold their shape no matter what.  Wow, isn't modern chemistry amazing!  However, shouldn't they be called "The Uncrushables"?

The catalogs often promoted their wigs with well known personalities.  Here Alrene Dahl lends her signature to a Sears line of wigs.  She was a movie star in the 1950s, who, ah hem, reportedly had an interesting personal life.  Perhaps they were trying channel that with the wigs.  You know, put on a wig and voila!, you can live vicariously as a movie star!

So enough with putting them on, how did these wigs work out for some of our models?

All three models in wigs!  Maybe the catalogs would put a model in wigs so that they could have the one person model different looks - sort of two different models for the price of one?  Or maybe, putting on wigs was a fun way of pretending to be someone else.  Sort of like what kids do now with tattoos, but a lot less permanent.

Once again, we have three of our models in wigs.   They kind of look like Cold War era spies or something, but I don't think they are fooling anyone here.  They are way too good looking to go incognito!

Wigs really could change the way a gal looked.  For example....

Here we have Kathy as a both a brunette and a blond.  You can really see the difference.  It is like an entirely different woman!  Why would a gal want to do that?  Ohhh, now I get it, never mind...

So did the wigs always work out?

Uhhh, no.


footnotes:

(1) Please understand that I completely understand wearing wigs due to medical conditions.  That is not what I'm talking about here.