Okay did they REALLY say that !! Did they REALLY, REALLY say that!! "Kissing Cousins keep it in the Family." Are you kidding me?? What were they thinking?!?!?!?!?
Let's get a close up of the models...
That's so much better!
This is busy. Well of course, with "The Groovy Ones', why not!! I'm sorry but I'm getting sea sick just looking at the patterns.!! BTW, Shelley looks absolutely "slinky"....
Giant yellow tie.... All I can say is "AWESOME!!" Love is SUCH a groovy thing man, oh yeah!! (but not as groovy as in a "kissing cousin" sense).... ah hem.....let's move on....."
We went from "The Groovy Ones" to "Smartly Coordinated" in 3 years. I guess the 60s were finally over.
From Country Cousins to Country Prints. What is this fixation on country when it comes to sewing? Maybe it hearkens back to an age where women actually sewed. (1)
I guess Kathy is doing some kind of country hoe-down??
Okay, whoever wrote these headings for JCP, must have had his mind on something else. "Play Fashion's Mating Game" indeed.
Oh yes the wonders of woven checked gingham. You can use it for a curtain ot a bedspread or a dress. Does that mean that you're wearing a bedspread??
Sears didn't have the snappy titles that JCP did - just loads of fabrics and tiny model pics.
Let's get another close up of Kathy.....
Very, very nice.
footnotes:
(1) Pic is courtesy of Blue Senshi. Thanks!
Sears must have been "mighty proud" (as we would say on the farm) of their double-knit
ReplyDeletefabric; $3.99 a yard in 1975 would be about $18 today (although it was 60" wide, not the usual 45"). Also, according to the wife, polyester isn't always "easy to sew" depending on the fabric.
I noticed that Sears wasn't as much into selling their fabrics via catalog as JCP and Aldens, so maybe that explains the price difference. The JCP catalog had extensive sections devoted to sewing fabrics, but Sears not so much (if at all.) I imagine that polyester would be difficult to sew. After all it's made from petroleum!
DeleteDid you know that the models were paid their standard rate (something like $70 an hour in 1970s money) while those newly created outfits were fitted and adjusted for their bodies?
ReplyDeleteWow, I didn't know that. I guess they were real life living dolls after all!
DeleteI MADE ALL MY CLOTHES IN JR. HIGH SCHOOL (1967,67 AND 68)...THOUGH THESE SCANS ARE LATER...BROUGHT BACK SOME FUN MEMORIES..THANK YOU!!!!!
ReplyDeleteYou're most welcome. These "Big Book" catalogs bring back a lot of memories, I've found!! They were so AWESOME!!
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