What Sort of Man Reads the Kathy Loghry Blogspt?, Part 4

What sort of man reads the Kathy Loghry Blogspot???

....His eye contact alone technically counts as a first date.  Always perfectly attired, even when rehabbing the windowsill of the hottest babe on the planet (key ring be damned!), his smirk seems to say "Yeah, I was manspreading before manspreading was a thing!"  And judging by the look of his babe hanging on his every move, that windowsill repair just may have to wait for another day!

What Sort of Man Reads the Kathy Loghry Blogspot? (Part 2)

What sort of man reads the Kathy Loghry Blogspot?

While ordinary men seek adventure and women, adventure and women seek him.  Whether he Hangs 10 on the slopes or hangs with a 10, he keeps his cool with this stylishly attired Hardwick three piece ensemble.  Casually staring ahead towards future adventures, he barely notices the hottest "Trailmate" on the planet hanging on his every move.  And with the right (strategically placed) tool, er, hatchet within handy reach, he's always ready to chop wood.  No wonder women want to hang with him!! (1)

 footnotes:

(1) Pic is re-posted from Flasbak which was previously Retropsace which is now back to being Retrospace.  Confused?

(2) I'm very tempted to mail in that coupon thing in the lower right so that I can get that "revealing" color autographed picture of the lovely Hardwick Trailmate!!  Actually, in the days before the internet, gimmicks like this were a way for companies to get info on potential customers for future mailers. Still I may just do it!!

Print Ads Part 5 - What Sort of Man.......

Sighhhh! Yet another icon of my youth has passed.  Well sort of.  You probably heard that Playboy Magazine has decided to stop publishing nudes in their mag.  The rational is that "all sorts of porn are only a click away on the internet."

HEY!!  That's not the point!!  Playboy represented an ideal in many a young lad's mind.  It wasn't about the nude pics (well maybe a little, okay a lot.)  It was a right of passage.  Let's face it, to catch a peek of the wonders inside a Playboy was the ultimate goal of many a young adolescent male.  And the coolest kid on the block was the one that found his old man's "stash." (and invited over his friends for a look!!!!)

Naturally, Playboy caught a lot of flack for "objectifying" women or some such nonsense.  So they tried to class it up with its "What Sort of Man Reads Playboy" shtick.  Therefore, in honor of the passage of an era.......................

"What sort of man reads the 'Kathy Loghry Blogspot'?  He's a man that can perfectly blend a casual afternoon picnic with the suavest fashions of the 70s.  With nothing more than an impish, mischievous smirk, he can slay the heart of the hottest babe on the planet.  And then without breaking frame turn and ask 'What! you forgot the mustard?'  Yeah, the  term alpha is but a mere, imperfect adjective to describe his aloof, mysterious persona......."

Yeah, those were the days my friend, we thought they'd never end.

Print Ads 2 - Glad Rags Hooliganism

The fashion world is always in flux, always searching for that "next big thing".  For as soon as one trend takes off, it becomes mainstreamed and then looses interest with the avant garde group of fashion leaders, so they move on to something else.  And on and on it goes.  Of course, if this wasn't the case, we would still be wearing deerskin clothes and coonskin hats like Davey Crockett, which would actually be kinda cool...

Naturally the industry wants to spot these emerging trends and capitalize on them first.  In the early 70s this was the case as the 60s era hippie look had been mainstreamed, so the search was on for the next big trend.

Into that fray entered something called Glad Rags.  And no, this is not a brand of kitchen towels like I first thought, but a line of clothing carefully positioned to be the "next big thing" or at least they hoped it would.  We can see from the ad that they tried to borrow elements from the hippie look (check out the rainbow belt) and morph that into something else which looks like one part flower power, one part prep school, and one part migrant farm worker. 

They also wanted to give it that "edgy", avant garde feel.  Form the ad we learn that Glad Rags are cool "on campus or playing hooky".  Ah ha, that's the catch that gives these rags that "just outside the boundaries of acceptable society" feel that this company hoped would propel sales.  Just take a look below at the corruption of America's youth by this questionable fashion trend....

 

And what do these budding juvenile delinquents do on their Ferris Buller Day Off?  How do they flaunt the conventions of proper society?  Why they head to a park and play on children's playground equipment!  The horror of it all!  These young hoodlums are on the path to perdition for sure.  If they don't change their ways soon, the next thing you know they'll be dropping acid and holding up liquor stores!  This hooliganism must be stopped in its tracks!

And notice that Kathy is STANDING, STANDING I say, on the swing!  More thumbing their noses at the rules!  Where are the police, the truancy officers for heaven's sake?!?!

The flare pants with the cuffs were an item back then.  I love the red and white checker pattern which gives the outfit a down-home-ya'll feel.  Once again Kathy pulls off an amazing shot by manging to stand on the swing, twist her body at an odd angle, and stick one foot out to show off the awesome clogs.  I wonder how many takes they had to do to get that shot!

The poor guy has been led astray by a pretty girl.  Not only is he playing hooky, he is forced to push the girl on the swing set (and, let's face it, he has NO chance with Kathy)!  Such is the power of  fashion.  With the right outfit, a girl can make a poor schmuck do anything she pleases!

Not sure what became of Glad Rags.  They did do one thing right.  They put Kathy front and center in their ad!

Kathy Loghry in Print Ads Part 1 - Hair Products

I thought we'd take a break from the catalog photos of Kathy for a while (don't worry, there are plenty of those posts in the future) and do a post on some of the print ads that Kathy appeared in during the early 70s.   The first of these posts focuses on hair products which is interesting to look back on and compare to today.  I'll have posts of other types of print ads from that era in the future.

Kathy appeared in a number of these ads and it seemed that she often was shown from the side.  Apparently she was one of the prominent "side shot" models of that era.   

The first pic is for something called "Mini-Mist" from 1972.  It was advertised as "instant shampoo in a can".  For those that are old enough to remember, back then people generally did not wash their hair everyday.  With the advent of aerosols there appeared a number of products that claimed to produce that just shampooed effect for your hair out of a can!  Not sure if Mini-Mist is still available.

Here Kathy is shown from the side as she is so often in these types of ads.  You'll notice there is quite a bit of written verbiage on the ad.  I guess the advertisers expected people to read it?  What a concept that the ad actually tried to explain the virtues of the product as opposed to just trying to shock people.  Seems kinda dowdy by today's standards.  However, that was common for that era as we'll see in future posted ads.

The second photo is one of my favorites of Kathy.  It is a Breck ad from 1972.  The Breck girls were an iconic part of Americana back then.  Many well known models were Breck girls.  Among them were Jackln Smith, Christie Brinkley, Cheryl Tiegs, and Cybil Shepard to name a few.  Ads in those days couldn't rely had to be more creative and subtle.  Sometimes this produces ads that bordered on fine art

One of the unique things about this ad is that Kathy isn't flashing her million dollar smile.  Instead her expression is more subtle and introspective.  Overall the ad is quite sensual and beautiful - almost Mon Lisa like.  Unfortunately, I only have a small photo and have been unable to locate a decent larger version.  If someone has one, let me know and we'll post it. 

In the future I'll have more posts of Kathy in print ads.  Those old ads are always fun to look back on.  Some of them are quite weird and some are just down right hilarious!